ElTawkeel.com and Kasrawy Group have launched what they describe as Egypt’s first fully integrated digital platform for purchasing and managing new vehicles online.
The new automotive marketplace is designed to allow customers to browse, reserve, finance, and insure cars through a single platform connecting buyers with authorised dealerships, financing institutions, and insurance providers.
According to the companies, the platform currently features several vehicle brands available in the Egyptian market, including Jetour, JAC, and Citroën, with additional brands such as Avatr expected to join in future phases.
Users are able to compare newly released car models, review manufacturer-approved prices and technical specifications, and explore financing and insurance options directly through the platform.
Officials stated that the system aims to simplify the traditional car-buying process by bringing together multiple services into one digital experience, from vehicle discovery and payment options to financing approvals, insurance procedures, and final delivery through authorised dealers.
Integrated financial solutions are also available through partnerships with financing and insurance companies, allowing customers to compare repayment programmes and submit applications digitally.
The platform additionally collaborates with Valu and ADIB Egypt to support instalment plans and digital payment services as part of wider efforts to modernise Egypt’s automotive retail sector.
The launch reflects the growing expansion of digital commerce and financial technology solutions within Egypt’s automotive industry, where companies are increasingly investing in online platforms to improve customer accessibility and streamline purchasing experiences.
