Casio has officially launched its first-ever Arabic-dial watch collection tailored specifically for the Middle East and Africa (MEA).
The new MTP-E735AR Series seamlessly integrates Eastern Arabic numerals and bilingual functionality into an everyday, accessible timepiece.
This strategic release highlights the Japanese watchmaker’s growing focus on regional consumers, blending classic horology with authentic cultural design elements to celebrate its Middle Eastern and African audience.
Celebrating Regional Identity
At the heart of the new collection is a deep appreciation for regional aesthetics and utility.
The watches feature prominent Eastern Arabic numerals, replacing traditional Western numerals or standard indices to offer a highly localized timekeeping experience. Furthermore, the dials are detailed with subtle arabesque-inspired patterns, adding an elegant, culturally resonant touch to the design.
To maximize everyday functionality, Casio has also equipped the series with an Arabic-English bilingual day display, ensuring the timepieces meet the practical language needs of a diverse regional demographic.
Five Distinctive Colorways
Built around the popular MTP-E735 case, which recently gained attention for its sleek octagonal look and integrated bracelet, the new collection offers a robust aesthetic.
To cater to varying consumer preferences, the series is available in five distinct dial colors:
- Black
- Deep Blue
- Ice Blue
- Turquoise
- White
By combining a sturdy, modern case profile with these vibrant and classic color options, Casio ensures the watches appeal to both traditionalists and modern trendsetters.
Expanding the MEA Watch Market
The launch of the MTP-E735AR Series represents a significant shift in how global brands engage with the Middle East and Africa.
Historically, highly customized Arabic-dial watches were often reserved for luxury, high-end, or limited-edition releases. By incorporating these highly sought-after design influences into one of its most accessible everyday watch formats, Casio is actively democratizing regionalized horology.
The move underscores the growing economic importance of the MEA market, proving that major manufacturers are increasingly willing to make regional audiences a central part of their core product story.
A New Benchmark for Accessible Horology
The introduction of this collection sets a new standard for mainstream watch releases in the region.
As demand for culturally representative fashion and accessories continues to rise across the Arab world, Casio’s latest release positions the brand perfectly to capture a broader share of the lifestyle market.
With its combination of striking arabesque design, bilingual utility, and renowned Japanese durability, the Arabic-dial collection is poised to become a staple accessory for watch enthusiasts across the Middle East and Africa.
