Azza Fahmy Jewellery brought its latest summer collection to Egypt’s North Coast with a special presentation at Ramla by MARAKEZ in Ras El Hekma, combining jewellery, fashion, food and a distinctly Mediterranean setting.
The event marked the latest chapter in Azza Fahmy’s ongoing collaboration with MARAKEZ, which is also behind the Azza Fahmy Beach Clubhouse at Ramla, a lifestyle concept launching in summer 2026.
A Summer Collection by the Sea
The presentation featured a summer selection created under Amina Ghali, Head Designer at Azza Fahmy, with pieces reflecting the brand’s signature mix of silver, gold, Egyptian references and traditional craftsmanship.
Rather than displaying the collection in a traditional boutique setting, Azza Fahmy brought the pieces onto a runway overlooking the North Coast, giving guests a closer look at the jewellery in a more relaxed summer environment.
Amina Khalil Takes Center Stage
Actress Amina Khalil was among the standout names at the event, walking at the center of the presentation while wearing pieces from the summer selection. The show was directed by Italian creative director Marco Maccapani, whose work spans fashion and large-scale events.
The styling emphasized layering and statement jewellery, allowing Azza Fahmy’s recognizable design language to move beyond the display case and become part of a full fashion presentation.
Dinner by Chef Qais Malhas
Following the runway show, guests gathered for an intimate dinner overlooking Ramla’s shores, prepared by award-winning Palestinian-Jordanian chef Qais Malhas. The evening was hosted by MARAKEZ and curated by Flavor Republic.
The combination of jewellery, fashion and dining turned the collection launch into a wider lifestyle experience rather than a conventional product unveiling.
Azza Fahmy and MARAKEZ Continue Their Ramla Collaboration
This was the second summer in which Azza Fahmy and MARAKEZ collaborated at Ramla. Their partnership has since expanded into the Azza Fahmy Beach Clubhouse, conceived as a seaside destination bringing together culture, craftsmanship, design and community.
A related collaboration with Egyptian fashion label Amina K. also produced limited-edition summer totes celebrating the clubhouse launch, with designs inspired by Alexandria’s striped beach umbrellas.
A Coastal Showcase for Egyptian Design
With its latest Ramla presentation, Azza Fahmy continues to place Egyptian craftsmanship in contemporary settings, this time using the North Coast as the backdrop.
The event reflects the brand’s broader move toward creating experiences around its jewellery, bringing together heritage, fashion and lifestyle while maintaining the design identity that has made Azza Fahmy one of Egypt’s most internationally recognized jewellery houses.
